Magic
Online fundraising platform
How might we make online fundraising more interactive?
Introduction of ACC & TCRS
Brief
It's a design hackathon hosted by UX East Meets West. They collaborated with Asian Creative Foundation to help them deal with current issues of fundraising on their website.
Timeframe
October 2021
Duration
A week
Protoype
Link
Team Member
4
My Role
UI/UX Design
Introduction of ACC & TCRS
Brief
It's a design hackathon hosted by UX East Meets West. They collaborated with Asian Creative Foundation to help them deal with current issues of fundraising on their website.
Timeframe
October 2021
Duration
A week
Protoype
Link
Team Member
4
My Role
UI/UX Design
Challenge
After holding a number of live events, the community has realized that making the donor experience more interactive, by providing feedback as well as rewards, for each user that donates, is likely to increase the total sum of donations collected.
Goal
We want to make the fundraising experience more interactive, achieve gamification, and implement equality of donating experience.
Outcome
Interaction
❊ Integrate Slido into web page
❊ Ranking (Top donors/Friends)
Gamification
❊ Badge
❊ Ranking (Top donors/Friends)
Equality
❊ Anonymous Donation
❊ Donors streaming
Design Thinking - Post-It Notes
How Might We
Guideline
Typography - PT Sans
PT Sans Caption
Headings
Heading 1
Heading 2
Heading 3
Heading 4
Heading 5
Heading 6
PT Sans
Paragraphs
Paragraph 1
Paragraph 2
Numbers
Number 1
Number 2
Buttons & Form Elements
Primary Button
Default
Donate
Hover
Donate
Pressed
Donate
Secondary Button
Default
Q&A/Poll
Hover
Q&A/Poll
Pressed
Q&A/Poll
Color Scheme
Ocean Blue
#2578E7
AAA
Living Coral
#dddddd
AAA
Dark
#202020
AAA
Light
#FFFFFF
AAA
Our target customer is Taiwanese coral reef society, theme color is ocean blue and living coral.
Challenge
After holding a number of live events, the community has realized that making the donor experience more interactive, by providing feedback as well as rewards, for each user that donates, is likely to increase the total sum of donations collected.
Goal
We want to make the fundraising experience more interactive, achieve gamification, and implement equality of donating experience.
Outcome
Interaction
❊ Integrate Slido into web page
❊ Ranking (Top donors/Friends)
Gamification
❊ Badge
❊ Ranking (Top donors/Friends)
Equality
❊ Anonymous Donation
❊ Donors streaming
Design Thinking - Post-It Notes
How Might We
Outcome
Interaction
Integrate slido into website
Increase engagement of viewers by letting them send questions to hosts
Gamification
Reward
The organizer would provide rewards to donors and gamify donating experience.
Equality
Recognition based on donors’ needs
Iteration
Redesign
Regardless of a way of how to present donors’ cameras. We came up with another way to present top donors. It also delivers the meaning of ranking, and shows their recognition based on their needs.
Success Metrics
Business Metrics
Product Metrics
User Satisfaction
Evaluate if participants love the product or service.
Comments from Judges
Shandy Tsai
MVP thinking and they're actually thinking about the feasibility. Moreover, I love them implement with ACC website.
Roger Tsai
I appreciate a lot of your great thoughts of business side of things. You put a lot of attention in details.
Ben Shih
WOW, they're techie. And I love the interaction part.
Conclusion
We succeeded in delivering all our core features within limited 10 mins. We delivered fluent and comprehensive presentation. The top feature we proposed, Slido, could take less effort and high impact. We had overall consideration about feasibility and mvp thinking when designing, and the proposal of Slido earned critical acclaim.
Reflection
We succeeded in delivering all our core features within limited 10 mins. We delivered fluent and comprehensive presentation. The top feature we proposed, Slido, could take less effort and high impact. We had overall consideration about feasibility and mvp thinking when designing, and the proposal of Slido earned critical acclaim.
